Saturday, 14 September 2019

Male voice is important for political achievement

Former UK prime minister Margaret Thatcher employed a professional speech coach to help her to sound more authoritative, deliberately dropping the pitch of her voice by a massive 60 Hz. People take less than a second to judge your personality – including attractiveness, dominance and trustworthiness – based on just your voice. Research has shown that perceived vocal personality influences mate selection, leader election, and consumer choices.

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